Facebook like pages enable small companies to compete toe to toe with large corporations, if not in scope, then definitely in potential for exposure with its over 500 million members. If you have yet to explore Facebook’s strengths as a platform for marketing, promotion and customer engagement for your business, then below are a few things you need to look into.
What Can an organization Use a Facebook Like Page?
With Facebook’s latest enhancements on like pages, the line between personal and business-oriented social networking just got fuzzier. More than ever before, building a page for your enterprise is a cost-effective and practical measure to get in touch with both existing and future customers, build loyalty and interact with them in such a way much like you would with Facebook friends on your personal account.
For instance, you can augment your marketing efforts by developing viewers and growing their familiarity, trust and preference for your offerings. Utilizing your page because the official platform for introducing your latest services or products is also easier by making use of Facebook’s robust photo hosting tools, events creation, notes, discussion areas and several additional features. Getting honest and immediate feedback are made possible through comments, wall posts, fan reviews and likes. You can do market research, extend your customer support lines, provide valuable content, network with complementary businesses and even directly participate in e-commerce.
What Would You Like To Do?
Increasingly, the question pertaining to Facebook like pages is what activities, among many, should you aim your focus on. Certainly, not all the activities mentioned above can and should be applied to your business page just because it’s possible. As a small business, you may not necessarily hold the luxury of an in-house design team or retained agency, robust server resources to host your Facebook content, and dedicated staff to monitor and moderate your page 24 / 7.
These limitations underscore the requirement to sit down for any bit and identify what you would like to escape it so that you don’t spend your time and resources by trying everything just to see what sticks. Define your focus and stick to it, until it’s time to reevaluate and expand further.
How Will You Develop Viewers?
A Facebook like page is significantly like a TV show where ratings and audience involvement are crucial success factors. To put it briefly, you’ll would like to get as numerous likes as you can for the Facebook page while keeping them engaged. These likers are the audience, and every time they go to your wall or view your posts on their own Facebook streams, they need to begin to see the page’s value and help to them. To reach the point where you receive a large number of fans posting messages on your own wall, liking your site content, and participating on discussion threads takes some time and considerable effort on your part, especially for a tiny or localized business.
However, this doesn’t necessarily mean back-breaking and wallet-raiding efforts. Many tools already are available and provided free of charge by Facebook to get you started. Direct your focus on enhancing your page to add rich content and has nrroww as videos, contact and order forms, fan exclusives along with a great-looking and enticing landing page, also referred to as a reveal tab. This stuff are possible with custom Facebook pages, which you can create all on your own with many software and a web hosting account.