Here’s a question for you to consider… do you know which kind of return on your investment typically occurs from a search engine optimisation campaign? More over, do the results from SEO services justify spending the primary costs? When designating a portion of your budget to any form of marketing, it is vital that the investment may be worth the resulting benefits. So at this point we’re all dying to inquire about: “What is the typical return on your investment from the search engines optimization campaign?” The response, as you may have already guessed, is: “This will depend.”
If SEO were to have an arch nemesis… it would have to be PPC (pay per click advertising). So let’s take the time to briefly compare both.
SEO is like owning (or paying mortgage) on the home, whereas PPC is like renting. Once you’ve paid for SEO, the traffic essentially is associated with you along with your house at the end of a mortgage. When you stop paying rent, you obtain the boot. Similar is the case in the conclusion of the PPC campaign… the amount of visitors to your site rapidly decline.
OK, now that we’ve got that clear it must be apparent that search engine optimisation costs deliver a lasting result which should be factored in when considering the return on your investment… but WHAT ELSE determines whether SEO costs are worth the cost?
Industry & Business Type – We will be the first to let you know that, even if this rarely the case, the return on your investment simply is not really there for some industries and businesses. In fact, you will find industries out there that count on a physical presence of the customer or primarily service customers of a specific classification as opposed to the general public.
An excellent example is government contractors. If your company generates over 90% of the revenue performing contract work for the government, then SEO is probably not your best investment. The federal government doesn’t do searches on Google, instead, they operate in accordance with their GSA schedules.
Average Ticket per Sale – One more thing to consider will be the average ticket price per sale to your company. The return on SEO costs is directly impacted by the normal amount that the customer will pay for your products or services.
Consider a high-end commercial elevator installation company for a second. When they spend $10,000 in search engine optimisation costs, and just one elevator installation yields $200,000 in revenue having a 10% profit margin… this means just ONE NEW CUSTOMER has achieved a 100% SEO return on your investment for that company.
On the other hand, in the event you sell handkerchiefs at $1.00 a pop it might take a bit longer to accomplish that kind of return.
While you can see, ticket price is among the variables involved with regards to calculating the time needed to achieve satisfactory return on investment from the SEO costs.
Level of Market Competition – Just like any other business sector, Search Engine Optimization is susceptible to competition. Should your competitors are doing SEO for his or her website, it is actually time and energy to give us a call now before it’s too late. The vehicle sales industry appears to have been mindful of SEO the longest, and those days it would appear that every dealer in the city is leveraging SEO to draw in customers online to their showrooms.
So if you’re an auto dealer looking for SEO, you may have missed the boat. It may be a little more profitable to consider a more creative marketing strategy. While SEO may be efficient to a few degree, a pay per click advertising advertising campaign is very likely to yield desired results.
Also worth mentioning – the quicker that an SEO campaign has become initiated, the jmkuiz off you’ll be. Search engine results pages have become more and more crowded, and your competition is not waiting to get with all the times.
Bottom Line: 95% of economic WILL BENEFIT from SEO
Here are among the benefits:
increased lead generation and sales using the web
amplified brand identity recognition/maintenance
higher visibility for partnerships and alliances (non-customers)
gaining a competitive advantage inside the online market
Check out a case study which demonstrates a real life illustration of our SEO services’ return on your investment.
If you would like some expert advice on the SEO case specifically, we’d love to provide that for you.